Job from partnerAbout Hapana
Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like J.I.M, Gold’s Gym, Fitstop, STRONG Pilates, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.
We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up.
Job Summary
As Senior Lifecycle Marketing Manager, you will own and optimise Hapana’s end-to-end lead lifecycle, from MCL through MQL and into sales handover, ensuring our go-to-market team scales efficiently and supports enterprise pipeline growth. This is a senior individual contributor role, focused on lifecycle strategy, CRM architecture, ABM execution, and integrated campaign structure.
You will play a critical role in translating Hapana’s marketing and product strategy into operational, CRM-driven programs , designing scalable lifecycle journeys, enabling sales through clean data and automation, and activating ABM and integrated campaigns aligned to ICP and product priorities. Working closely with Product Marketing, Sales, and CRM, you will ensure lifecycle execution is measurable, repeatable, and tightly connected to pipeline impact.
Key Responsibilities
- Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality.
- Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale.
- Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps
to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel. - Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy.
- End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation.
- Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making. Events lead capture, motions, nurture and tracking.
- Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP.
- Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes.
What Success Looks Like
- Higher MCL to MQL and MQL to SQL conversion, with improved ICP fit and stronger enterprise pipeline impact.
- CRM and lifecycle infrastructure is clean, scalable, and trusted (data quality, integrations, reporting, handover).
- Lead qualification, routing, attribution, and sales handoff processes are standardised, measurable, and consistently improving pipeline conversion and sales efficiency.
- ABM programs for priority accounts generate measurable engagement and enterprise pipeline.
- Integrated nurture/email/event motions accelerate progression through longer buying cycles.
- AI and automation increase SDR/BDR efficiency while maintaining lead quality and pipeline KPIs.
Qualifications & Requirements
- 5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles.
- Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset.
- Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management.
- Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting.
- Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes.
- Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact.
- Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms.
- Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts.
- Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions.
- Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes.
- Strong understanding of lead scoring, lifecycle stages, attribution, segmentation, and reporting frameworks.
Hapana is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
