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This is a Digital Media & Innovation Manager role with aussieBum based in Leichhardt, NSW, AU
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Role Seniority - mid level, senior
More about the Digital Media & Innovation Manager role at aussieBum
You'll have the freedom to push boundaries, try new things, and get your ideas heard.
If you're eager to make an impact and enjoy a bit of creative freedom, this gives you space to experiment and follow your instincts.
You'll get the flexibility to make your own decisions and be trusted to know what’s best, giving you plenty of room to try new things.
What you’ll do
Supporting the International Marketing Manager, you'll make the business an AI-first business and help automate processes so the team can focus on the fun things like strategy and growth. You'll also be briefed to manage and execute digital media strategies spanning new product development to cross-brand and e-commerce store campaigns.
Your expertise will help maintain leadership in the global fashion marketplace, and innovative the way we continue to lead in the future.
Key Areas Of Responsibility Include
Stay at the forefront of digital trends, AI tools, and emerging technologies to keep the brand ahead of the curve.
Manage social media accounts, eDM campaigns, and digital advertising to engage and attract customers, driving sales.
Collaborate closely with the International Marketing Manager to deliver on strategic briefs and launch new product lines.
Analyse campaign performance, generate reports, and recommend improvements.
What you’ll need
A demonstrated passion for digital media, content creation, and brand storytelling and a keen interest in AI and other generative technologies for marketing innovation. Experience with North American, European, South American, and Australian markets is highly regarded.
You'll need to be hands-on with tools like ChatGPT, Midjourney, DALL-E, Canva, Adobe Creative Suite, and Figma. Also experience with a range of tools like Hootsuite, Sprout Social, or Buffer, Twillio/SendGrid, Bird, Klaviyo, MailChimp, Google Analytics/Ads, Meta Business Suite, SEMrush, Zapier, Make (Integromat), or similar automation tools.
About The Company
This eCommerce global retail company for men's apparel has been profitable for 25 years straight and is an award-winning Australian company, recognised as E-Commerce Exporter of the Year and Manufacturing Australian Exporter of the Year.
You'll get free parking on site, a gym & shower on-site and a pet-friendly workplace. You'll also receive a half-yearly bonus and have one-on-one time with the business owner.
Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the aussieBum team will be there to support your growth.
Please consider applying even if you don't meet 100% of what’s outlined
Key Responsibilities
Staying ahead of digital trends Managing digital campaigns Collaborating on strategic briefs
Key Strengths
Digital media expertise Analytical skills Social media management Creative tools proficiency⚙️ Marketing automation tools Global market experience
Why aussieBum is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.
A Final Note: This is a role with aussieBum not with Hatch.
